As a matter of Rep this project is backed by John Mcfee , If this news is true as per Bitindia website then they have got serious potential people but i would like to get this verified before investing a penny in this project.
He tweets/retweets about it on his twitter @officialmcafee and can be seen talking about it here;
https://www.youtube.com/watch?v=qh7bTwCYwFs