If the project is good and the team behind it is too then its good to get in early with and ico to get the best benifit, but remeber it is a risk. Another iption is airdrops such as deeponion. There is no risk and you help support and make the coin stronger.
To be fair, do you know how many ICO companies disappeared after issueing ? ICO is just too easy, too cheap, most white papier cost only 2000 bucks to make, their are promoters get a cut, leave a lot of victims behind.