Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?
Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?
Dont give crazy discounts. Include a vesting period. Equal distribution model. Make your token a utility. Dont give crazy pre-sale deals to funding institutions. Dont have closed communication channels which are only accessible to some investors. No celebrity backings. The list goes on and on.