The project immediately causes trust. A team of professional developers has created a quality product, so it attracts investors and potential customers (me including).
I cannot say anything about trust yet since I haven't properly investigate them but their project seems promising for now. What they wrote in their whitepaper is really nice idea but when we talk about applicability it may not result as they want to. Compared to other shitcoins however they are way way better. Lets just see what they are capable, my opinion is small investment in this ico wouldn't hurt but cannot say anything for the big investments. You need to make your research properly.