The idea behind UTRUST is pretty good. However the success of a project depends not on the concept but on its implementation. What do we know about the team? Do they have what it takes?
They have a lot of software engineers with multi-years experience and CEO looks like is really passionate about blockchain and crypto currencies. Only time will tell I guess
Looks like most of the core team are from Subvisual, a web development and design firm. Ratings on Facebook and Google are 4.8 and 5.0 respectively.