I'm sure they are doing marketing that attracts institutional investors to become DAA managers. They managed to get 12 DAA managers, some of them are big investment companies. You don't attract these kind of investors by usual marketing technicques, you have to approach them and negotiate with them individually. You can't expect they'll become DAA managers becuase they saw some google add or read some PR article. And attracting reknowned investors is a kind of marketing itself, because if they trust Iconomi and the word spreads many serious investors will also feel comfortable investing in Iconomi.