From the Feenix ICO website:

'Early Adoption Bonus Structure

First 48 hours (Oct 3-4) = 60%
Week 1-2 (Oct 5-18) = 50%
Week 3-4 (Oct 19- Nov 1)= 35%
Week 5 (Nov 2-9)= 25%'

Date of ANN posting: October 9th

Why the late public awareness post on what is arguably one of the most visible sources of cryptocurrency happenings on the Internet?