I'm in malta and was around with a friend, we were talking about Bitcoin and all of the sudden I saw this from far

I couldn't believe my eyes.
I am looking at it from a different angle that what is the purpose of this banner over the wall just written "Bitcoin" over it, no other advertisement of anything on the banner.
Might be this would be a part of any bitcoin campaign like awareness program or events by local community over there, as OP is stating of some recent events about bitcoin held there.