Is this going to be a new currency then?
nope they will build a Plattform where you can store and manage your fiat / cryptos.. the Forty Seven Tokens generate Forty Seven Loyality Tokens which can be used to exchange for goods also the Forty Seven Tokens will be rewarding you with Special services / offers within the infrastructure of Forty Seven however those Tokens will be tradable on exchanges. Nut it's not the target to create a new currency which will be used to pay something with.
Check out the ICO infos of the ANN or on the Website