I think you should focus on doing research on your opponents and looking to know what they offer, what you think they are failing and how you will improve what they already offer, because currently everyone offers the same things, to be annoying, you see the same news everywhere, the same views everywhere because everyone makes copy / paste from each other.

Feathers do something that you like, that you believe is right, do your own analysis.

for example if you do a video that talks about siacoin, you should give your own opinion and do not copy / paste, do you think siacoin is a currency that most disappointed in that year? so post it on your video, do not worry if the siacoin's fans will get angry, be realistic.

I'll give you an amazing example that I saw in the siacoin thread.

months ago I bought siacoin for 320 satoshi, I read the siacoin thread every day and everyone in the siacoin thread kept posting words like "siacoin is a big project, wrath for the moon"; but one day someone came who did a great post criticizing siacoin and that person said that siacoin would drop below 100 satoshi and he explained why motives believed that siacoin would drop below 100 satoshi, I immediately sold all my siacoin when it was in the 300 satoshi, see today, siacoin is less than 90 satoshi.

this to say that you should not listen to people's guess in the thread of each coin, make your own investigation put your opinion.