Let's clear this up.
Lets say you put in 1 BTC.
Total raise is 10 BTC.
You get 10% of all dragons in public sale pool.
If contributing ETH, we convert to BTC at least daily based upon Bittrex closing price of ETH/BTC and use that value in the calculation. Market price for Dragons will be determined at close of sale based upon total amount raised (against fixed supply available in public sale [55% of total supply] = 238,421,940 Dragons]).
We do NOT consider USD price in the calculation.
Most ICOs assign an arbitrary value to their token, come up with a hard cap, and offer bonuses and discounts to entice people to buy as quickly as possible. FOMO. We are choosing not to do that. We are letting the market set the price of DRGNs and by doing this we are hoping to create a more stable token and prevent dumping when DRGNs hit exchanges.