This is a departure from typical bitcoin phishing attacks that target known and active cryptocurrency users, Google Allows Phishing Sites to Steal Your Bitcoins Through Ads.

The new phishing campaign was spotted by security researchers from Cyren at the beginning June, when a phishing campaign using the domain blocklchain (as its web address began to spread using Google AdWords).

That even non-bitcoin users are falling for phishing scams that dangle the prospect of cryptocurrency riches in front of them.