A lot of companies are looking at the Airbnb sector and it gives an example of potential disruption on a major player in the marketplace using Blockchain. There are several others, Bee Token (https://bitcointalk.org/index.php?topic=2213527.0) for example with some really smart ex Google and Uber members and VC interest, also with Airbnb in their sights.

My question is more related to this industry sector. Presumably REALT will build a look alike Airbnb platform and then try to engage the owners and more latterly the managers with big single channel inventory?

As an "investor" my concern would be a few fold, so interested to hear the replies:-

a) The founders have no real experience in this sector. Real estate is far removed from rentals and the complexities of marketing, pricing, management such as found in Airbnb and REALT will need to get into bed with PMS systems and channel managers and really understand the challenges at a granular level.
b) The industry right now at inventory level has no idea what Blockchain is or cryptocurrencies.  Presumably there is a significant proportion of funds allocated to marketing and messaging.  Looking at most OTA's results, the 15% fees sees a significant proportion on marketing (Google, TV, print, conferences etc.)
c) I didn't notice, but are the founders coins vested so the plan needs to succeed to warrant the ICO private gain?
d) Do you have any large corporate partners? I'm thinking WindingTree and its pre-ico and its Lufthansa partnership?
e) The rental industry has a "terror factor" of upsetting the OTA's (Airbnb, Expedia etc) and getting de-ranked. How will this be covered?
f) Would it not have been better to source a use case and test the water. Airbnb name makes noise and sees interest from those who do not understand the business in detail, but it needs a sizeable team, experienced individuals and really deep pockets.

All said however this disruption is needed.