In case anyone is still wondering why this relatively quiet token is going to be big... 1) It is working to be the first UK compliant ICO. What does this mean? No worry for anyone if the project will suddenly get attacked. 2) It is escrow handled by Coinpayments.net. What does this mean? No worry for anyone if the project will suddenly exit scam. Devs get no money until they deliver. So... they HAVE to deliver. 3) They have backing of UK government Innovate firm, plus Coventry Uni. 4) They are limited company not some shadow company.

All this done before the ICO even launches.

Oh of course. 5) Brilliant idea!