Shortly before listing their site for sale they reported 2x in a week the cold wallet being drained. I'm unclear if it was hacks or a big roller getting lucky. I doubt this was coincidental, they weren't making money is what it looked like to me. I'm a bit confused why they gave up on selling it so quickly and just decided to shut it down though.
I think their hot wallet was drained twice by hacker! i can't find rollin announcement thread anymore, it was posted there! this wasn't the first time they were compromised/hacked, they were hacked before too.
https://bitcointalk.org/index.php?topic=1340581.0