It's focussed on a ''niche'' market, don't really know if it is that niche.

breakdown:

People pay for mobile gaming apps and stuff like that and quite a bit of money goes into it. Electroneum wants to become an ingame currency to transfer the money you have in one app to another. I don't think its intended for real world use. Developers will then also be incentivized (payed) to intergrate electroneum. Overall I think thats a very good idea.

They also have something with gambling but its been a while since I read their whitepaper, they are however one of the few companies if not the only company to do market research.
That is also how they came up to use 2 decimals as opposed to bitcoins 8 decimals (satoshi's).


I think it has potential, no guarrantee but obviously it will be favored by gamers since any money left in a game they want to quit can be transfered to another game they want to start in. I think this is also the reason why that CEO guy from Rocketspace or something bought into that ICO. Cause it does actually have an appeal and usecase for gamers.