Besides having a bounty campaign and a signature campaign, what are other forms of promotion for an ICO that is essential to its success?
Of course a good underlying product is important and a white paper that explains it but as far as marketing vehicles is concerned - are there any other avenues worth exploring?
I think sig campaign like Qtum did, worked very well, they had many user and now they have good rank on coinmarketcap, but they also had some presentations in some places if I amn't wrong.
I think it's duty of ICO team to have a good manager. Attractive baner/logo does a good job too, then you need quality advertisement which will attract customers and give them a reason to send their time on seeing advertisement and following/clicking it.
Hard to explain everything because it's easy to tell shortly but hard to do in real life