Some people love the free money, but it seems really bad for Bitcoin long-term.
It's actually really
good for Bitcoin long-term. Hard forks are great and Bitcoin was designed with them in mind. Proposals to change the Bitcoin protocol are another thing that makes Bitcoin decentralized. In the long-term, only one, the community-chosen chain will survive. This is the case with Bitcoin Cash. Although it's still fairly active, it did not influence Bitcoin at all and Bitcoin has kept growing rapidly since then.