They don't know if it's hit the bottom, they just assume it because it's lower than the ICO price.
Once they enable the platform and they start working in Brazil, it should shoot up.
what is ico price?
price for ico air token is 50 AIR = 1 USD. and now price of air token $0.009788
so for those investor / holder of air have lost 90% their money.
I'd get out a calculator. 50 into 1 dollar equals 2 cents, less because of the bonus. Now the price is around 1 cent, how could that mean they (and I) lost 90%? A 40-50% drop would be more accurate, but you only lose when you sell.