No, maybe they will beat others at using a centralized alt, but maybe it will not be like they expected, they will understand soon or later that there can't be anything better than bitcoin because of the security related to the current blockchain, that's one of the good things of bitcoin, they can not reproduce it or called it like "something like bitcoin" because it will not be like bitcoin if they are planning to made it centralized...so in the end, what they will do is like OP said an centralized altcoin and let's see how they managed this security...