Love the "elevator pitch" of this concept: your data is valuable, so why not make money from it?

I think the crypto community would be all over this, but the strategies for reaching a broader audience will be essential for growth.. How do you get someone who is only vaguely (if at all) familiar with BTC to use an app that is based on an alt-coin to control something that they barely even know has value?  Seems like a steep education curve to reach most users, so trying to simplify and create a user-friendly experience is going to be a major hurdle.

Looking forward to following along