Are you talking about product or market cap?

I do not think Ethereum is the rival of Counterparty at all, as it suits a totally different usecase. I much rather put our company's tokens on top of Counterparty as it grants us a whole different standard of security. Bitcoin is turing incomplete to achieve a high level of security. ASICs and generally the by far highest hash rate of the Bitcoin blockchain reemphasizes the power of Counterparty. On the other side, Ethereum offers a turing complete language that lets you program anything into the chain that you like, even if its main purpose is to harm the chain.

So if you like experimentation, try Ethereum. If you prefer security, go with Bitcoin/Counterparty.

Counterparty has its rightful purpose already and has implementations coming up that make it suit even better that purpose.

We are still early in the era of crypto. You will be suprised how charts can flip. The time will come where people will understand.