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So essentially you're looking at a market cap of $162M by July 2018? On the basis of an idea which DEPENDS on how much you generate during the ICO?
Quoting what you had mentioned earlier:
Just to put things in perspective, it is over 10% of Fitbit's market cap, a company which has been in the business for 10 years, had revenue of $2B and gross profit of $850M last year.
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Differentiating factors - only one is really important for our project - amount of users involved => highly dependent on the funds that would be spent on ads of the app.
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it is written in the messages that you quoted
Putting things in perspective, we are not planning to compete with the companies that PRODUCE fitness trackers. We are planning to USE what they produce.
Speaking about Fitbit's market cap, according to the results of this exact company in last 2 years, it won't be worth mentioning in nearest future - their market cap dropped down and soon they might be in the section of "Other manufacturers"
here are the stats
https://venturebeat.com/wp-content/uploads/2017/06/idc_wearables_q1_2017.png