The important thing to remember, a lot of the whitepaper in this time has made without trying to determine the structure of the whitepaper itself, and especially the content is not suitable in my opinion.
For the more explanation about the whitepaper and why don't you just try to visit the google and try to search them all, You must know this not the correct place to learn about the whitepaper.
But if you are not know how to made a good whitepaper and why will you want to run ico I meant another future shit token or money grabber.
This means you don't have any knowledge about that.
investopedia and wikipedia seem to provide very good material for you to learn how to build whitepaper.