Lately, we have seen a mass inflow of startups into the cryptocurrency world, running ICOs as a way of generating capital. However, I have also noticed that some existing companies are beginning to launch their own ICOs.
My question is, why do these companies run ICO? Is there any need for it actually? Why don't they use bitcoin if they want to enter the cryptocurrency world?
They just doing to make profit like all ICO investors doing to it. There are many gambling site and trading site implementing ICO tokens sale for them. Recently you find the tokens of yobit ico tokens. There are also the one of the best trading community in crypto market.
All the ico coins has been created based on eth smart contracts projects alone. So it won't able to use as a bitcoin splited coin list.