Lately, we have seen a mass inflow of startups into the cryptocurrency world, running ICOs as a way of generating capital. However, I have also noticed that some existing companies are beginning to launch their own ICOs.
My question is, why do these companies run ICO? Is there any need for it actually? Why don't they use bitcoin if they want to enter the cryptocurrency world?
Well the major reason behind running an ICO is to generate funds for their company. For the growth of the company it is very necessary to have money for promotion and online offering of shares is the best method now a days and companies can be very benefited from this strategy lately.