Lately, we have seen a mass inflow of startups into the cryptocurrency world, running ICOs as a way of generating capital. However, I have also noticed that some existing companies are beginning to launch their own ICOs.
My question is, why do these companies run ICO? Is there any need for it actually? Why don't they use bitcoin if they want to enter the cryptocurrency world?
It's a win-win situation for those companies, they will run an ICO in able to collect fund or which we know as crowdfunding. They'll likely give their customers some benefit on it and as well their investors and customers will give them the benefit of running an ICO. It's likely a membership or something the same like that. Nothing special for running an ICO when they found it out that it's profitable.