If someone's looking for a long term investment in ICO I think he should look at Money Rebel.

They're taking advantage of  new EU directive under which banks in the EU will have to open their API's to third party software developers. So they're making a platform on which investor could join and trade and spend with all their assets fiat on their bank accounts, crypto on differnet exancges, gold, stocks and so on. They'll also provide financial advisors through the app and an arbitrage bot and other advanced functionalities. The platform will be accessible by mobile app. And they'll also provide Mastercard. I imagine the app like a swiss army knife for trading and spending all assets in one place.

They already have some business established. Team seems to be very good. Very good and detailed whitepaper. Limited amount of tokens. Token buyback and burning to increase price. I can't think of anything not to like about the project, except that they don't do a lot marketing so it's not hyped.