Lately, we have seen a mass inflow of startups into the cryptocurrency world, running ICOs as a way of generating capital. However, I have also noticed that some existing companies are beginning to launch their own ICOs.
My question is, why do these companies run ICO? Is there any need for it actually? Why don't they use bitcoin if they want to enter the cryptocurrency world?
Actually, ICOs are the latest method to raise funding for a business. To me, all these huge ICOs that are NOT existing companies or businesses have really no justification to launch million-dollar ICOs to collect so much money for such loose ideas on some whitepaper that may have takens days to write, with marketing stuff taking hours to write, and with an ANN post that someone else took 15 minutes to write.
REAL companies and REAL businesses have justification to launch, to raise more funds to expand and grow. They have a running operation and need more funds to move into the next level.
Then I suppose it is advisable for one to invest in existing companies rather than startups. Not that startups are not good, but its risky in the sense that what's the assurance that they will not run away with investors' money if the project didn't work out?