I'm by no means a professional trader so take what I say with a grain of salt.

It seems like people buying up BTC to get as much Bitcoin Gold from the upcoming fork is playing a huge part in the price increase. We saw pretty much free money given from bitcoin cash, people are banking on that happening again. You'll see on the 25th after fork time is announced what BTC starts dropping to as the people speculating BTCG will be free money quickly cash out of their BTC.

I'm holding my BTC simply because I'm in it for my business & need to always have some, however i'm hoping to be able to cash out some before the 24th & buy back after the 25th as I'm anticipating a sizable drop.