Lately, we have seen a mass inflow of startups into the cryptocurrency world, running ICOs as a way of generating capital. However, I have also noticed that some existing companies are beginning to launch their own ICOs.
My question is, why do these companies run ICO? Is there any need for it actually? Why don't they use bitcoin if they want to enter the cryptocurrency world?
Actually ICOs are widely used for fundraising, and if the existing companies don't have sufficient funds to start and keep any project alive, ICOs become a helpful method in this case.