They're playing it very safe.

Don't forget guys, the ICO was supposed to begin in a couple days time lol. We sold out in just over 6 hours in the pre-sale! And that's with a 10 eth cap on individual contributions. Its so far ahead it's not funny.

Yes KYC is inconvenient, yes its going to take longer in comparison to ither projects. Who cares? Put everything into perspective and trust the process.