Can you tell me how this project is "asset backed" when they are pulling money out of thin air giving out up to 25% bonuses?

Only the crowdsale tokens are "asset backed" (that's 51%) and on top of that you have bonuses up to 25%! These bonuses are not "asset backed" either.

They must have been called out on this before, no? I can't be the first who has noticed this. I don't have time to read trough 100+ pages to find their response to this. Someone knows?