Ok sure it all sounds good, but there are hundreds of new coins and hundreds of new ICO's popping up every month. What makes this special?

Lets be honest, this whole decentralized crypto thing is open source so tech is not the most important thing IMHO, since any new startup can copy & paste. What caught my eye is the market place and your emphasis on building community. I believe this is the most important factor in the success of these crypto startups. Can you guys expand a little more on how you plan to launch and grow this area in the first 6 months post ICO?