It really is getting out of hand. It's a problem when new / inexperienced people looking to enter crypto sees this ICO as their first taste of crypto and end up getting burned. The fact that ICOs use facebook / instagram to promote to unsuspecting people... really worrying
The problem is not promotion of ICOs in social medias, the problem is that people cant or dont what to read all documents and check ICOs on their validity. I personally suggest to do several steps before given investing money: 1) read docs and look at the content and quality, 2) meet team members or try to chat with them, 3) make a sanity check of ideas validity, 4) google more about team, 5) try to make personal meeting or visit the team.