There are some people who just aren't right for early adoption of Bitcoin. Even if they weren't put off by the "get rich quick" idea, I worry it would attract the impulsive types who contribute to those bubbles and then get skittish and can't hold their gold. Better to appeal to their curiosity rather than to their greed. Target people who will become intrigued and will genuinely want to learn more from you. Use taglines like "Bitcoin is coming" or "Trying to stop Bitcoin is like trying to stop filesharing." And I strongly suggest you turn away people whom you think can't handle the concept and just want you to do all their thinking for them. It's better business ethics for a consultant not to throw their clients to the wolves. And know your audience. Some people might be intrigued about how Bitcoin has been used to donate to Wikileaks. Others might be more interested in it in terms of its economics or in its cryptography. Appealing to their wallets is just cheap. But appealing to their values... that's marketing.