I'm willing to give BoB the benefit of the doubt and assume they really do believe that simply combining two existing services, a hot wallet and the ability to print paper wallets, is a viable business model. My problem is with the way they choose to promote it. It seems that they are attempting to conflate the two separate services in the mind of customers, giving the impression that their hot wallet service is unhackable.

Now I'm sure Veronica will reiterate that they aren't making the claim that their server is unhackable. However, by continuing to define themselves as "The World's Most Secure Bitcoin Service" without clarifying that this does not in fact refer to themselves but to paper wallets in general, the BoB will continue to be criticized.

All you've done is glue a banana to a shoe and called it "the world's most edible footwear"; it's deceptive and condescending and you should stop.