I agree. Just setting-up a professional-looking website, AM could sell astonishing quantities in pre-order for up to one year from here without problem, because their competitors look slower (to say the least

) and because of the incredibly good reputation AM has (justified). I would imagine people canceling BFL order to jump on this.
Please no pre-orders! :S
Pre-orders gone awry can really taint a company's reputation, better to stick with friedcat policy: sell when ready to ship!
Edit: Apart from that, I agree - if it were easier to buy (i.e. didn't require PMing back and forth, organising group buys for hundreds of people, etc.), the hardware would command a higher price!