As I observe (and I play) on your website almost from the first day. I see that you very much try for advance of the website. But some steps not really correct.
Introduction of new step-by-step tournaments the good idee, but isn't absolutely precisely calculated. It is necessary to reduce the number of players to 5, and too to reduce a prize by 1 place.
And about 5K of a tournament obviously ridiculously. Where you will take 100 players. I advise to reduce players again to 10 and to lift buy in to 400 - 500 chips. So these a tournament will be all the time and you won't remain in loss.