As the question reads. For me:
- The concept/vision - is it innovative? does it solve a real world problem? is the problem it solves something I am interested in?
- The team - Size and experience.
- How the coin relates to the concept. Is the coin a key part of the platform? Are other payment methods available to users, etc.
Here the first factor for me , always forces me to see the what the unique quality or concept is with the coin that is making it much better and unique from another coin .
Beside of this quality for me the better thing to analyse is numbers of the units of the coin that will be specify by the team before the launching .
Here no. Of coins really tell about the price of the coin , Because here if the no. Of units of the coin will be less then the price will be high performance coin and that will create a big difference in buy and sell price of the coin , and in that case we will be able to make small small amounts of bitcoin to that coin trading to make profit .
Another thing that I see usually is the background of the business of the coin's owner Because background is a big thing for the coin's future , if the owner of the coin's is rich person and also famous then we can expect better results from the investment in that coin .
Yes. You are right. Real backers with a real team are so important. I am trying to find recycling and energy projects. Most have teams with no relevant experience. And what you are saying about the coin amounts is VITAL. Look at Powerledger issuing tokens irrespective of amount raised in the ICO. So everyone will be diluted and no one can make money except themselves. And they must have been greedy, because their sector is the right one.
Prosume has a much better team, much better future, on the board they have Ernst and Young and sovereign wealth funds - and their structure is correct. Best one I have found so far.