Today,ICO has been found as the easiest way to rise huge investments needed to develop a project.It seems very easy to do rather than trying any traditional methods.Lots of companies are nowadays indulged in launching ICOs.But on the other side,it has become a huge problem since there are lots of scam ICOs nowadays.That's why,china and south korea have almost banned ICOs.
Nowadays,well established financial service companies have also started to launch ICOs.Instead of joining new ICOs,you could join such reputed companies ICOs.In simple words,just check the reputation of the company or the project developers before joining.