As the question reads. For me:
- The concept/vision - is it innovative? does it solve a real world problem? is the problem it solves something I am interested in?
- The team - Size and experience.
- How the coin relates to the concept. Is the coin a key part of the platform? Are other payment methods available to users, etc.
idea is the most important thing you should look out for. Look for projects with unique and promising ideas. These projects are sure to grow in future and can help you earn huge profits
team is another important factor to look out for as a strong team will surely help a project to grow.implementation of the idea is carried out by the team so team is important.
popularity of the project also matters as popular projects tend to grow quickly and are also able to raise handsome amount of money during the ICO. Money is needed in every phase of growth.