There's no way for you ever make much of a profit offering 'clones' of other services. This means that you must have some other plan for how to make a bitcoin off the venture... otherwise why bother.
Or rushed in without fully researching the marketplace. Quite possible considering the complexity.
Sure I'd accept that answer. At this point the only way for them to begin redeeming the reputation of the site is to retract the e-wallet features... while consulting with us on how to actually construct a viable business model.
If they had done any sort of market research (like talking to one of their IT guys for 10 mins =P) they would have been told that best way to build a name would have been to provide the paper wallet download alone... then take advice on making it as secure as possible... then in a 6 months or a year... deploy whatever the rest of their services would be. At least that way you've got some name recognition. So the average user can think 'oh yah, I remember looking at the paper wallet site... cool they've got a wallet service now... I might try that out.'