Read the roadmap you're posting. It's 1 flik for 1 movie rental. So that means you can watch a 100 movies, you won't have a lifetime subscription. Besides, I don't see how they're going to deal with all the movierights in different countries - the biggest challenges that Netflix is facing. No, I don't buy it.
I agree. This is what i was going to write and saw your post. Netflix has lots of issues about that and there is no common movie market for them yet. Different countries and different market size. Besides, i dont believe this killer idea. You cant just kill a billion dollar company with an app.