It's not so much what has been done, but what can and will be done. There is a very strong developer, backer, and PR team behind DIVI. The power and influence those people have is remarkable.
Anyone can offer a cryptocurrency "to the masses", but can they implement it? The next step is to have trusted sources back the team, further promoting the coin to those who aren't "in" the crypto world yet. The easy to use smartphone app is going to truly help DIVI blow the fuck up. Cloud/VPN based masternodes without a high electrical bill and expensive equipment is seriously such an underrated asset to DIVI.
The fact that I could buy Ethereum on Coinbase, buy DIVI with the ETH, AND set up a masternode on the cloud all while sitting down and taking a shit just blows my mind. People pay for Candycrush, lol. When they know they can invest in real world gains just as easy, he masses will join.
This is some very serious shit that goes way beyond ICO bonuses.
That's my point.. It seems like the team wants this to be much more than just another ICO, but the way they are marketing it makes it look like they only want care about the money.
How are they going to implement it? What phone app? You have to dig in order to find this information, which should be made readily available if the Divi team wants to reach out to the masses. Regular people will read "Masternode? Tiered masternode? WTF is that?"
Right now we are advertising to potential contributors and people who know crypto. We recognize that the average person doesn't even know what ICO means. Once the sale ends our entire focus shifts to the mainstream user. Trust us, we've given this endless thought, haha.