Seems like a bit too steep pricing... At the total number of tokens capped at 10 million (if I'm not mistaken), assuming all of the 75% allocated to sale sells at pre-ICO price where 1 ETH=20 Wise we're looking at goal of 375k ether which is roughly $112 million. And that's only considering pre-ICO price, ICO price is roughly 500k ETH or $150 million. But I may be wrong (as well as my numbers because I'm at work in a hurry ), will wait for whitepaper to decide.