Will depend on how much their ICO raises, of course.
But their advertising was on point and they have indeed spent a lot of time and effort trying to market their product - a very good sign. $100 million in the current cryptocurrency world is not hard at all for such a well advertised product.
It may well exceed gamecredit, which is at $142mil right now. Even if it doesn't beat gamecredit it can still have $100m valuations.