Great article. He really wishes to be a fair and balanced approach. However, the "chipping away" he discusses can only be done if the organization has the users and ethics in mind. If they do not, there is no way to keep them putting their own interests first. Hence, success is a double edged sword. ICO's dont always raise money and succeed. In a year or so, we will see which of them were honest and which were just trying to get a bunch of money and run.