Hi, we just updated the website: http://measurable.net! It helps you go through what MDT does in 1 minute.

Also this example can help too:

Satoshi has been a user of an app called GAME for years. GAME sells user behavior data to a partner called BUYER monthly for extra revenues. GAME and BUYER recently joined the MDT ecosystem for more transparent data exchange.

Satoshi selects to opt in as well, and starts to receive respective MDT tokens as rewards for contributing data points. GAME and BUYER both save time and money on endless negotiation and verification.