I do hold only considering that the market may not fall further. If it continue falling than better to sell the coins and later buy at the lowest price and make some profits in between. Like at present it is a short fall so hold is a better option.
Holding is the right pick, but here to risk is there. I understood it recently after investing into an alternative that was increasing regularly. At some point the price started falling, but I had the hope that it'll increase again. All of the sudden the coin was no more available in the exchange. By such instance we can't do anything just accept the loss.